FOR IMMEDIATE RELEASE
Media Contacts: Anna Beaty
Planet Group Inc.
p. 402.964.1945

Planet Financial Services Launches LOYALTY360

Omaha, Nebraska — October 9, 2006. Planet Financial Services, a leading provider of transaction processing services and payment enabling technologies, today announced it has launched a loyalty and gift card program – LOYALTY360 – targeted at the retail industry.

LOYALTY360 combines both loyalty and gift into a single card. The Loyalty program offers three different reward programs, in which retailers can reward their customers – Points, Frequency and Discounts. The Gift program provides retailers a simple, effective way to increase sales while offering customers an enhanced purchase experience. Furthermore, the Gift program allows retailers to denominate card values, and the cards can be rechargeable or non-chargeable, and have an expiration date or not. Through these programs cards can be customized with the retailer’s logo or unique design.

“Loyalty & Gift cards are becoming a big ticket item in the retail industry. They help retain and generate new customers by rewarding them based on their purchases” said Matt Minchow, President of Planet Financial Services. “Our program combines both loyalty & gift card features into one card, allowing retail consumers the simplicity and ease of only having to carry one card.”